Kat Slater

The idea was simple. The execution… not as much

When Tim released Kat Slater, it had the UK in a chokehold. Saying eyes were on him was an understatement. And jumping on the trends that paved the way seemed like the most logical way to cash in on this momentum. Of course, pitches came in from all angles to capitalise on this.

But after speaking to Tim, we went the complete opposite way.

Turns out, Tim is a visionary.

When we pitched our idea to Tim, he didn’t see a music video that would make views.

He saw people who respected his art.

He saw an opportunity to tell the world that he gets to dictate his craft. Now we are here, 1.8m views later.

One shoot day. One mission. This artistic presentation was followed by a Guap Gala nomination for ‘Best Upcoming Director’ for Ray Solace.

Ray - Director of The Year Nominee - Guap Gala (2025)